Use relevant ads for your blogs content to make money

When Yahoo! was the search engine leader, one of their biggest faults was their irrelevant ad placement on their pages.  That is how Google was able to gain a strong foothold in the internet marketing market.  Nowadays you can get a piece of the trillion dollar industry just by simply having a blog that has reoccurring visitors.  One concept of advertising that I have that was very successful at one point was Kontera.  They are in in-text ad placement service that automatically scans the words on your blog and underlines them with a relevant ad.  The success was short lived as they’re algorithm is very sloppy and now doesn’t make any sense.  As you can see in my image, when you hover over the name “Chris Brown” is shows an advertisement on Cabela’s Hunting.  Your guess is as good as mine as to why this advertisement will be successful.  Even at the top of the image you can see a Google AdSense Ad on Nexus One by Google.  Obviously the one to the left is perfect because the post is about the music video.

The moral to the story is that if you want to have a successful revenue generator, please ensure that the ads you place are relevant and if it’s a company that is to show “relevant” ads it is your responsibility to “Inspect what you Expect” make sure their ads are relevant.

Do you have any horror stories?  Leave a comment and share!

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