Sometimes the best marketing ideas are those that appear to NOT be marketing.  Mother London, a marketing firm in, well, London came up with a clever strategic marketing plan that involved, $10,000 US Dollars Cash in a briefcase, YouTube video, time, viral marketing techniques and named the video “The Honest $10,000 Spam.”  albeit the genius concept, the end of the video is very heartwarming.  Check out the video.

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